Creative Directors are conceptual thinkers with outcomes in mind. They formulate innovative concepts, then lead and inspire teams to execute them.
Where: The focus for G-POC business expansion is both Australian and international opportunities, particularly within key Asian markets that reflect a strong momentum in creativity and design.
What: Standout projects and major public works in either area of:
Creative industries - Architecture, design, fashion, the Arts
Engineering - technology and innovation.
How: The role of Creative Director manifests in 3 specific ways:
Being both connected and a connector: ‘Matchmaking’ within extensive network of contacts to align needs to abilities or products.
Acting as a specialised consultant: Sharing expertise by directing rather than doing.
Collaborator and co-creator: Helping to define and then translate vision into reality
Why: Professionally the goal is to continue to be sought out for the quality and impact of the projects delivered.